{"id":965,"date":"2024-08-23T08:16:06","date_gmt":"2024-08-23T06:16:06","guid":{"rendered":"https:\/\/www.web-auditor.cz\/blog\/a-b-testy-na-wordpressu-pro-zlep-eni-v-konu\/"},"modified":"2026-04-01T20:12:43","modified_gmt":"2026-04-01T18:12:43","slug":"a-b-testy-na-wordpressu-pro-zlep-eni-v-konu","status":"publish","type":"post","link":"https:\/\/www.web-auditor.cz\/blog\/a-b-testy-na-wordpressu-pro-zlep-eni-v-konu\/","title":{"rendered":"Jak mohou A\/B testy zlep\u0161it v\u00fdkon va\u0161\u00ed landing page na WordPressu?"},"content":{"rendered":"

A\/B testy jsou siln\u00fdm n\u00e1strojem<\/strong>, kter\u00fd v\u00e1m m\u016f\u017ee pomoci optimalizovat v\u00fdkon va\u0161\u00ed landing page na WordPressu. Pomoc\u00ed t\u011bchto test\u016f m\u016f\u017eete porovnat r\u016fzn\u00e9 verze<\/strong> va\u0161\u00ed str\u00e1nky a zjistit, kter\u00e1 z nich p\u0159in\u00e1\u0161\u00ed lep\u0161\u00ed v\u00fdsledky, jako je zv\u00fd\u0161en\u00ed konverz\u00ed nebo doba str\u00e1ven\u00e1 na str\u00e1nce. D\u016fsledn\u00fdm testov\u00e1n\u00edm a analyzov\u00e1n\u00edm v\u00fdsledk\u016f m\u016f\u017eete odhalit siln\u00e9 a slab\u00e9 str\u00e1nky<\/strong> sv\u00e9ho designu a obsahu, co\u017e v\u00e1m umo\u017en\u00ed prov\u00e9st informovan\u00e1 rozhodnut\u00ed a zlep\u0161it celkovou efektivitu va\u0161\u00ed online strategie.<\/p>\n

Ve WordPressu s t\u00edm souvis\u00ed tak\u00e9 Jak vyu\u017e\u00edt SEO optimalizaci k zlep\u0161en\u00ed konverz\u00ed na va\u0161\u00ed webov\u00e9 str\u00e1nce postaven\u00e9 na WordPressu<\/a>.<\/p>\n

Porozum\u011bn\u00ed A\/B testov\u00e1n\u00ed<\/h2>\n

Co je A\/B testov\u00e1n\u00ed?<\/h3>\n

A\/B testov\u00e1n\u00ed, naz\u00fdvan\u00e9 tak\u00e9 rozd\u011blen\u00e9 testov\u00e1n\u00ed, je metodika, kter\u00e1 v\u00e1m umo\u017e\u0148uje porovn\u00e1vat dv\u011b varianty (A a B) va\u0161ich webov\u00fdch str\u00e1nek \u010di landing page, abyste zjistili, kter\u00e1 z nich l\u00e9pe funguje. V r\u00e1mci t\u00e9to metody se jedna varianta (A) prezentuje n\u00e1hodn\u00e9 skupin\u011b u\u017eivatel\u016f, zat\u00edmco druh\u00e1 varianta (B) se zobrazuje jin\u00e9 skupin\u011b. T\u00edmto zp\u016fsobem m\u016f\u017eete sledovat, jak ka\u017ed\u00fd prvek webov\u00e9 str\u00e1nky ovliv\u0148uje chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f a konverzn\u00ed pom\u011br.<\/p>\n

Toto testov\u00e1n\u00ed je zvl\u00e1\u0161t\u011b u\u017eite\u010dn\u00e9, pokud chcete optimalizovat r\u016fzn\u00e9 prvky va\u0161\u00ed str\u00e1nky, jako jsou nadpisy, tla\u010d\u00edtka, obr\u00e1zky nebo celkov\u00fd design. D\u00edky A\/B testov\u00e1n\u00ed z\u00edsk\u00e1te objektivn\u00ed \u00fadaje<\/strong> zalo\u017een\u00e9 na chov\u00e1n\u00ed u\u017eivatel\u016f, co\u017e v\u00e1m umo\u017en\u00ed p\u0159ij\u00edmat informovan\u00e1 rozhodnut\u00ed m\u00edsto spol\u00e9h\u00e1n\u00ed se na domn\u011bnky nebo subjektivn\u00ed n\u00e1zory.<\/p>\n

V\u00fdznam A\/B testov\u00e1n\u00ed pro webov\u00e9 str\u00e1nky<\/h3>\n

A\/B testov\u00e1n\u00ed hraje kl\u00ed\u010dovou roli v procesu optimalizace v\u00fdkonu va\u0161ich webov\u00fdch str\u00e1nek. Umo\u017e\u0148uje v\u00e1m efektivn\u011b zji\u0161\u0165ovat, kter\u00e9 prvky p\u0159itahuj\u00ed pozornost a zvy\u0161uj\u00ed anga\u017eovanost n\u00e1v\u0161t\u011bvn\u00edk\u016f. Pomoc\u00ed t\u011bchto test\u016f m\u016f\u017eete nap\u0159\u00edklad zjistit, zda zm\u011bna barvy tla\u010d\u00edtka vede k v\u011bt\u0161\u00edmu po\u010dtu kliknut\u00ed nebo zda jin\u00fd styl nadpisu zvy\u0161uje m\u00edru prokliku.<\/p>\n

A\/B testov\u00e1n\u00ed v\u00e1m tedy d\u00e1v\u00e1 mocn\u00e9 n\u00e1stroje pro dosa\u017een\u00ed lep\u0161\u00edch v\u00fdsledk\u016f<\/strong> a maximalizaci konverz\u00ed, co\u017e p\u0159\u00edmo ovliv\u0148uje \u00fasp\u011bch va\u0161\u00ed online p\u0159\u00edtomnosti. Nezapome\u0148te, \u017ee ka\u017ed\u00e9 mal\u00e9 vylep\u0161en\u00ed m\u016f\u017ee m\u00edt v\u00fdznamn\u00fd dopad na to, jak va\u0161e c\u00edlov\u00e1 skupina reaguje na va\u0161e webov\u00e9 str\u00e1nky.<\/p>\n

Dal\u0161\u00edm d\u016fvodem, pro\u010d je A\/B testov\u00e1n\u00ed pro webov\u00e9 str\u00e1nky tak d\u016fle\u017eit\u00e9, je jeho schopnost identifikovat trendy a preference<\/strong> va\u0161ich u\u017eivatel\u016f. Kdy\u017e z\u00edsk\u00e1te data z testov\u00e1n\u00ed, m\u016f\u017eete l\u00e9pe porozum\u011bt tomu, co va\u0161i n\u00e1v\u0161t\u011bvn\u00edci cht\u011bj\u00ed a jak\u00e9 jsou jejich pot\u0159eby. T\u00edmto zp\u016fsobem m\u016f\u017eete optimalizovat svou strategii a zam\u011b\u0159it se na prvky, kter\u00e9 maj\u00ed nejvy\u0161\u0161\u00ed potenci\u00e1l pro zlep\u0161en\u00ed konverzn\u00edho pom\u011bru na va\u0161ich str\u00e1nk\u00e1ch.<\/p>\n

P\u0159\u00edprava na A\/B testy<\/h2>\n

Stanoven\u00ed c\u00edl\u016f testov\u00e1n\u00ed<\/h3>\n

P\u0159ed t\u00edm, ne\u017e za\u010dnete s A\/B testy, je nezbytn\u00e9 si jasn\u011b stanovit c\u00edle<\/strong>, kter\u00fdch chcete dos\u00e1hnout. To v\u00e1m pom\u016f\u017ee soust\u0159edit se na kl\u00ed\u010dov\u00e9 metriky, kter\u00e9 pro va\u0161i landing page na WordPressu maj\u00ed nejv\u011bt\u0161\u00ed v\u00fdznam. Je d\u016fle\u017eit\u00e9 se zamyslet nad t\u00edm, co chcete vylep\u0161it \u2013 m\u016f\u017ee to b\u00fdt zv\u00fd\u0161en\u00ed m\u00edry konverze, sn\u00ed\u017een\u00ed m\u00edry opu\u0161t\u011bn\u00ed str\u00e1nky nebo t\u0159eba zlep\u0161en\u00ed anga\u017eovanosti u\u017eivatel\u016f. Ujasn\u011bte si, co znamen\u00e1 pro v\u00e1s \u00fasp\u011bch, aby v\u00e1\u0161 A\/B test m\u011bl jasn\u00fd sm\u011br a c\u00edlen\u00fd p\u0159\u00edstup.<\/p>\n

Nap\u0159\u00edklad, pokud je va\u0161\u00edm c\u00edlem zv\u00fd\u0161it konverze, m\u016f\u017eete se zam\u011b\u0159it na prvky jako je tla\u010d\u00edtko \u201eKoupit nyn\u00ed\u201c nebo v\u00fdzvy k akci. Bez jasn\u011b definovan\u00fdch c\u00edl\u016f<\/strong> toti\u017e m\u016f\u017ee b\u00fdt obt\u00ed\u017en\u00e9 vyhodnotit, zda je test \u00fasp\u011b\u0161n\u00fd nebo ne, a mohou v\u00e1m uniknout d\u016fle\u017eit\u00e9 informace o chov\u00e1n\u00ed u\u017eivatel\u016f.<\/p>\n

V\u00fdb\u011br zakl\u00e1daj\u00edc\u00edch prvk\u016f pro testov\u00e1n\u00ed<\/h3>\n

Dal\u0161\u00edm krokem v p\u0159\u00edprav\u011b A\/B test\u016f je v\u00fdb\u011br zakl\u00e1daj\u00edc\u00edch prvk\u016f<\/strong>, kter\u00e9 pl\u00e1nujete testovat. Tyto prvky by m\u011bly m\u00edt p\u0159\u00edm\u00fd dopad na va\u0161e c\u00edle a m\u011bly by b\u00fdt dostate\u010dn\u011b v\u00fdznamn\u00e9, aby zm\u011bny, kter\u00e9 zavedete, m\u011bly potenci\u00e1l ovlivnit v\u00fdsledek. M\u016f\u017eete testovat r\u016fzn\u00e9 varianty titulk\u016f, obr\u00e1zk\u016f, barev tla\u010d\u00edtek nebo dokonce a rozlo\u017een\u00ed str\u00e1nky. Ka\u017ed\u00fd prvek, kter\u00fd se m\u011bn\u00ed, m\u016f\u017ee m\u00edt vliv na chov\u00e1n\u00ed u\u017eivatel\u016f a t\u00edm na celkovou efektivitu va\u0161\u00ed landing page.<\/p>\n

Je d\u016fle\u017eit\u00e9 vybrat pouze n\u011bkolik kl\u00ed\u010dov\u00fdch prvk\u016f<\/strong> pro ka\u017ed\u00fd A\/B test, a to z d\u016fvodu p\u0159ehlednosti a zam\u011b\u0159en\u00ed na konkr\u00e9tn\u00ed zm\u011bny. Pokud byste testovali p\u0159\u00edli\u0161 mnoho v\u011bc\u00ed najednou, bylo by obt\u00ed\u017en\u00e9 ur\u010dit, kter\u00e1 zm\u011bna skute\u010dn\u011b p\u0159isp\u011bla k dosa\u017een\u00ed v\u00fdsledku a mohli byste se tak dostat do situace, kdy zm\u011bn\u00edte n\u011bco d\u016fle\u017eit\u00e9ho a nebudete v\u011bd\u011bt, co na to n\u00e1v\u0161t\u011bvn\u00edci \u0159\u00edkaj\u00ed.<\/p>\n

Prov\u00e1d\u011bn\u00ed A\/B test\u016f na WordPressu<\/h2>\n

Nejlep\u0161\u00ed n\u00e1stroje pro A\/B testov\u00e1n\u00ed<\/h3>\n

Kdy\u017e se rozhodujete, jak\u00e9 n\u00e1stroje pou\u017e\u00edt pro A\/B testov\u00e1n\u00ed na WordPressu, m\u00e1te k dispozici n\u011bkolik skv\u011bl\u00fdch mo\u017enost\u00ed. Nap\u0159\u00edklad pluginy jako Google Optimize<\/strong> nebo Optimizely<\/strong> v\u00e1m umo\u017e\u0148uj\u00ed snadno nastavit a spravovat testy p\u0159\u00edmo na va\u0161em webu. Tyto n\u00e1stroje v\u00e1m nab\u00eddnou analytick\u00e9 funkce, kter\u00e9 v\u00e1m umo\u017en\u00ed sledovat v\u00fdkon va\u0161\u00ed testovan\u00e9 verze ve srovn\u00e1n\u00ed s origin\u00e1ln\u00ed verz\u00ed. V\u0161echny statistiky a v\u00fdsledky test\u016f v\u00e1m pomohou u\u010dinit informovan\u00e1 rozhodnut\u00ed pro zlep\u0161en\u00ed va\u0161ich str\u00e1nek.<\/p>\n

Dal\u0161\u00edm popul\u00e1rn\u00edm n\u00e1strojem je plugin Nelio A\/B Testing<\/strong>, kter\u00fd je snadno ovladateln\u00fd a p\u0159izp\u016fsoben\u00fd pro WordPress. Tento n\u00e1stroj v\u00e1m umo\u017e\u0148uje testovat nejen obsah va\u0161ich str\u00e1nek, ale tak\u00e9 r\u016fzn\u00e9 prvky jako jsou tla\u010d\u00edtka, obr\u00e1zky a dal\u0161\u00ed komponenty. S vyu\u017eit\u00edm v\u00fdrazn\u00fdch vizu\u00e1ln\u00edch n\u00e1stroj\u016f m\u016f\u017eete efektivn\u011b sledovat, kter\u00e1 varianta va\u0161eho webu p\u0159in\u00e1\u0161\u00ed lep\u0161\u00ed v\u00fdsledky.<\/p>\n

Jak nastavit A\/B test na WordPressu<\/h3>\n

Pro spr\u00e1vn\u00e9 nastaven\u00ed A\/B testu na WordPressu je nezbytn\u00e9 vybrat si vhodn\u00fd plugin. Jakmile m\u00e1te plugin nainstalovan\u00fd a aktivovan\u00fd, m\u011bli byste vytvo\u0159it dv\u011b verze str\u00e1nky, kter\u00e9 chcete testovat \u2013 jednu jako kontroln\u00ed a druhou jako testovac\u00ed variaci. Ujist\u011bte se, \u017ee zm\u011bny, kter\u00e9 prov\u00e1d\u00edte, jsou dostate\u010dn\u011b v\u00fdrazn\u00e9, aby mohly ovlivnit chov\u00e1n\u00ed va\u0161ich n\u00e1v\u0161t\u011bvn\u00edk\u016f. Jakmile nastav\u00edte test, sledujte v\u00fdsledky a analyzujte, kter\u00e1 verze p\u0159in\u00e1\u0161\u00ed lep\u0161\u00ed v\u00fdkon.<\/p>\n

Ve WordPressu s t\u00edm souvis\u00ed tak\u00e9 Jak vytvo\u0159it \u00fasp\u011b\u0161n\u00fd lead-gen funnel na WordPressu a zv\u00fd\u0161it m\u00edru konverze<\/a>.<\/p>\n

V r\u00e1mci nastaven\u00ed A\/B testu je d\u016fle\u017eit\u00e9 vybrat si \u010dist\u00fd a srozumiteln\u00fd c\u00edl testov\u00e1n\u00ed, nap\u0159\u00edklad zv\u00fd\u0161en\u00ed m\u00edry konverze nebo sn\u00ed\u017een\u00ed m\u00edry odchodu. Tak\u00e9 nezapome\u0148te, \u017ee testy by m\u011bly b\u011b\u017eet alespo\u0148 n\u011bkolik t\u00fddn\u016f, abyste z\u00edskali dostatek dat a mohli u\u010dinit spr\u00e1vn\u00e1 rozhodnut\u00ed. Analyzujte v\u00fdsledky pe\u010dliv\u011b<\/strong> a bu\u010fte p\u0159ipraveni prov\u00e9st zm\u011bny, kter\u00e9 mohou va\u0161i landing page posunout na vy\u0161\u0161\u00ed \u00farove\u0148.<\/p>\n

Anal\u00fdza v\u00fdsledk\u016f A\/B testu<\/h2>\n

Jak interpretovat data<\/h3>\n

Po dokon\u010den\u00ed A\/B testu je kl\u00ed\u010dov\u00e9 spr\u00e1vn\u011b interpretovat v\u00fdsledky<\/strong>. Za\u010dn\u011bte t\u00edm, \u017ee se pod\u00edv\u00e1te na m\u00edru konverze obou variant. Zjist\u011bte, kter\u00e1 varianta p\u0159ivedla v\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f k akci, kterou jste cht\u011bli dos\u00e1hnout. Nezapome\u0148te tak\u00e9 sledovat statistickou v\u00fdznamnost<\/strong> va\u0161ich v\u00fdsledk\u016f \u2013 to znamen\u00e1, \u017ee byste m\u011bli b\u00fdt schopni \u0159\u00edci, zda je rozd\u00edl mezi variantami dostate\u010dn\u011b velk\u00fd, aby nebyl zp\u016fsoben n\u00e1hodou. Pou\u017eite n\u00e1stroje nebo online kalkula\u010dky pro v\u00fdpo\u010det p-hodnoty, kter\u00e9 v\u00e1m mohou pomoci v rozhodov\u00e1n\u00ed.<\/p>\n

D\u00e1le se zam\u011b\u0159te na chov\u00e1n\u00ed u\u017eivatel\u016f<\/strong> v jednotliv\u00fdch variant\u00e1ch. Sledujte, jak dlouho z\u016fstali na str\u00e1nce, zda si prohl\u00ed\u017eeli dal\u0161\u00ed obsah a jak\u00e9 akce podnikli. Tyto informace v\u00e1m mohou poskytnout cenn\u00e9 indicie o tom, co u\u017eivatele motivovalo nebo naopak odradilo. Pamatujte, \u017ee kvantitativn\u00ed data je t\u0159eba doplnit tak\u00e9 kvalitativn\u00edm hodnocen\u00edm, jako jsou zp\u011btn\u00e9 vazby od u\u017eivatel\u016f nebo jejich koment\u00e1\u0159e.<\/p>\n

N\u00e1sledn\u00e9 kroky po testov\u00e1n\u00ed<\/h3>\n

Jakmile m\u00e1te jasnou p\u0159edstavu o tom, kter\u00e1 varianta byla \u00fasp\u011b\u0161n\u011bj\u0161\u00ed, je \u010das na n\u00e1sledn\u00e9 kroky<\/strong>. Implementujte v\u00edt\u011bznou variantu na svou landing page a nechte ji b\u011b\u017eet minim\u00e1ln\u011b n\u011bkolik t\u00fddn\u016f, abyste sledovali jej\u00ed v\u00fdkon v re\u00e1ln\u00e9m \u010dase. Kl\u00ed\u010dem k \u00fasp\u011bchu je tak\u00e9 neust\u00e1l\u00e9 optimalizov\u00e1n\u00ed<\/strong> \u2013 webov\u00e9 str\u00e1nky by m\u011bly b\u00fdt neust\u00e1le vylep\u0161ov\u00e1ny na z\u00e1klad\u011b u\u017eivatelsk\u00fdch zku\u0161enost\u00ed a reakc\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f.<\/p>\n

Vedle implementace v\u00edt\u011bzn\u00e9 varianty zva\u017ete tak\u00e9 p\u0159\u00edpravu dal\u0161\u00edch test\u016f. A\/B testov\u00e1n\u00ed by m\u011blo b\u00fdt sou\u010d\u00e1st\u00ed va\u0161\u00ed dynamick\u00e9 marketingov\u00e9 strategie<\/strong>, nikoli jednor\u00e1zov\u00fdm projektem. Pravideln\u011b testujte nov\u00e9 prvky, jako jsou r\u016fzn\u00e9 nadpisy, obr\u00e1zky nebo tla\u010d\u00edtka k akci. \u010c\u00edm v\u00edce dat shrom\u00e1\u017ed\u00edte, t\u00edm sn\u00e1ze a efektivn\u011bji budete moci p\u0159izp\u016fsobit svoje landing page tak, aby co nejl\u00e9pe oslovily va\u0161e c\u00edlov\u00e9 publikum.<\/p>\n

Jak mohou A\/B testy zlep\u0161it v\u00fdkon va\u0161\u00ed landing page na WordPressu?<\/h2>\n

A\/B testy p\u0159edstavuj\u00ed mocn\u00fd n\u00e1stroj, kter\u00fd v\u00e1m umo\u017e\u0148uje optimalizovat v\u00fdkon va\u0161\u00ed landing page na WordPressu. D\u00edky t\u011bmto test\u016fm m\u016f\u017eete experimentovat s r\u016fzn\u00fdmi prvky va\u0161\u00ed str\u00e1nky, jako jsou nadpisy, obr\u00e1zky, barvy tla\u010d\u00edtek nebo uspo\u0159\u00e1d\u00e1n\u00ed obsahu. Um\u00edst\u011bn\u00edm dvou variant va\u0161\u00ed str\u00e1nky a sledov\u00e1n\u00edm, kter\u00e1 z nich dosahuje lep\u0161\u00edch konverzn\u00edch pom\u011br\u016f, z\u00edsk\u00e1te cenn\u00e9 \u00fadaje, kter\u00e9 v\u00e1m pomohou pochopit, co va\u0161e n\u00e1v\u0161t\u011bvn\u00edky p\u0159itahuje a co je naopak odrazuje od akce. To v\u0161e vede k efektivn\u011bj\u0161\u00edmu marketingu a lep\u0161\u00ed n\u00e1vratnosti investic.<\/p>\n

Ve WordPressu s t\u00edm souvis\u00ed tak\u00e9 Jak efektivn\u011b integrovat mobiln\u00ed optimalizaci do va\u0161\u00ed landing page na WordPressu<\/a>.<\/p>\n

P\u0159i aplikaci A\/B test\u016f je d\u016fle\u017eit\u00e9 m\u00edt na pam\u011bti, \u017ee \u00fasp\u011bch zpravidla nep\u0159ich\u00e1z\u00ed okam\u017eit\u011b. Vy\u017eaduje to \u010das, trp\u011blivost a pe\u010dliv\u011b napl\u00e1novan\u00e9 experimenty. Jakmile se v\u0161ak dostanete do rytmu a za\u010dnete sb\u00edrat data, budete schopni u\u010dinit informovan\u00e1 rozhodnut\u00ed, kter\u00e1 povedou k optimalizaci va\u0161\u00ed strategie a zv\u00fd\u0161en\u00ed konverz\u00ed. Nezapome\u0148te testovat pravideln\u011b, proto\u017ee trendy a preference va\u0161ich u\u017eivatel\u016f se mohou m\u011bnit. Zapojen\u00edm A\/B testov\u00e1n\u00ed do va\u0161\u00ed marketingov\u00e9 taktiky m\u016f\u017eete dramaticky zlep\u0161it v\u00fdkon va\u0161\u00ed landing page a dos\u00e1hnout sv\u00fdch obchodn\u00edch c\u00edl\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"

A\/B testy jsou siln\u00fdm n\u00e1strojem, kter\u00fd v\u00e1m m\u016f\u017ee pomoci optimalizovat v\u00fdkon va\u0161\u00ed landing page na WordPressu. Pomoc\u00ed t\u011bchto test\u016f m\u016f\u017eete porovnat r\u016fzn\u00e9 verze va\u0161\u00ed str\u00e1nky a zjistit, kter\u00e1 z nich p\u0159in\u00e1\u0161\u00ed lep\u0161\u00ed v\u00fdsledky, jako je zv\u00fd\u0161en\u00ed konverz\u00ed nebo doba str\u00e1ven\u00e1 na str\u00e1nce. D\u016fsledn\u00fdm testov\u00e1n\u00edm a analyzov\u00e1n\u00edm v\u00fdsledk\u016f m\u016f\u017eete odhalit siln\u00e9 a slab\u00e9 str\u00e1nky sv\u00e9ho designu…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[6],"tags":[21,22,23],"class_list":["post-965","post","type-post","status-publish","format-standard","hentry","category-tvorba-webu","tag-a-b-testy","tag-vykon","tag-wordpress"],"yoast_head":"\nJak mohou A\/B testy zlep\u0161it v\u00fdkon va\u0161\u00ed landing page na WordPressu? - Blog - Web-auditor.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.web-auditor.cz\/blog\/a-b-testy-na-wordpressu-pro-zlep-eni-v-konu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak mohou A\/B testy zlep\u0161it v\u00fdkon va\u0161\u00ed landing page na WordPressu? - Blog - Web-auditor.cz\" \/>\n<meta property=\"og:description\" content=\"A\/B testy jsou siln\u00fdm n\u00e1strojem, kter\u00fd v\u00e1m m\u016f\u017ee pomoci optimalizovat v\u00fdkon va\u0161\u00ed landing page na WordPressu. Pomoc\u00ed t\u011bchto test\u016f m\u016f\u017eete porovnat r\u016fzn\u00e9 verze va\u0161\u00ed str\u00e1nky a zjistit, kter\u00e1 z nich p\u0159in\u00e1\u0161\u00ed lep\u0161\u00ed v\u00fdsledky, jako je zv\u00fd\u0161en\u00ed konverz\u00ed nebo doba str\u00e1ven\u00e1 na str\u00e1nce. 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