{"id":895,"date":"2023-03-25T22:05:04","date_gmt":"2023-03-25T21:05:04","guid":{"rendered":"https:\/\/www.web-auditor.cz\/blog\/co-je-landing-page\/"},"modified":"2026-04-01T20:06:37","modified_gmt":"2026-04-01T18:06:37","slug":"co-je-landing-page","status":"publish","type":"post","link":"https:\/\/www.web-auditor.cz\/blog\/co-je-landing-page\/","title":{"rendered":"Co je landing page?"},"content":{"rendered":"

Ahoj kamar\u00e1di! Dneska si budeme pov\u00eddat o jedn\u00e9 zaj\u00edmav\u00e9 v\u011bci, kterou u\u017e jist\u011b sly\u0161el ka\u017ed\u00fd, kdo se n\u011bkdy sna\u017eil z\u00edskat z\u00e1kazn\u00edka p\u0159es internet. Co je to za\u010d? No p\u0159ece landing page! Mo\u017en\u00e1 se ti to slovo nezd\u00e1 moc pov\u011bdom\u00e9, ale v\u011b\u0159 mi, \u017ee to je n\u011bco, co bys m\u011bl zn\u00e1t, pokud chce\u0161 usp\u011bt online. Tak poj\u010fme se spole\u010dn\u011b pod\u00edvat, co to landing page vlastn\u011b je a jak ti m\u016f\u017ee pomoci dos\u00e1hnout tv\u00fdch c\u00edl\u016f.<\/p>\n

Co vlastn\u011b znamen\u00e1 landing page?<\/h2>\n

Landing page je term\u00edn, kter\u00fd se \u010dasto vyskytuje v digital marketingu. Jedn\u00e1 se o speci\u00e1ln\u00ed str\u00e1nku, na kterou u\u017eivatel p\u0159istane po kliknut\u00ed na reklamu, odkaz nebo jin\u00fd marketingov\u00fd prvek. Hlavn\u00edm c\u00edlem landing page je p\u0159esv\u011bd\u010dit u\u017eivatele k ur\u010dit\u00e9 akci \u2013 nap\u0159\u00edklad k n\u00e1kupu produktu, st\u00e1hnut\u00ed e-booku nebo vypln\u011bn\u00ed formul\u00e1\u0159e.<\/p>\n

Landing page by m\u011bla b\u00fdt co nejjednodu\u0161\u0161\u00ed a nejefektivn\u011bj\u0161\u00ed. Mus\u00ed obsahovat jasn\u00fd n\u00e1vod, co od u\u017eivatele o\u010dek\u00e1v\u00e1me, a co mu za to nab\u00edz\u00edme. Je d\u016fle\u017eit\u00e9, aby byla vizu\u00e1ln\u011b p\u0159ita\u017eliv\u00e1 a p\u0159ehledn\u00e1, aby u\u017eivatel\u00e9 m\u011bli chu\u0165 se na ni pod\u00edvat a z\u016fstat na n\u00ed d\u00e9le. <\/p>\n

Pokud chcete vyu\u017e\u00edt potenci\u00e1lu landing page, m\u011bli byste v\u011bnovat pozornost v\u0161em detail\u016fm. V\u010detn\u011b nadpisu, kter\u00fd mus\u00ed b\u00fdt n\u00e1padit\u00fd a l\u00e1kav\u00fd, aby u\u017eivatele zaujal. D\u00e1le byste m\u011bli myslet na grafiku, text, barvy a v\u0161echny dal\u0161\u00ed prvky, kter\u00e9 maj\u00ed vliv na u\u017eivatelskou zku\u0161enost. Pokud to ud\u011bl\u00e1te spr\u00e1vn\u011b, m\u016f\u017ee v\u00e1m landing page p\u0159in\u00e9st mnoho nov\u00fdch z\u00e1kazn\u00edk\u016f a zv\u00fd\u0161it v\u00fdkon va\u0161eho digital marketingu.<\/p>\n

Pro\u010d je landing page tak d\u016fle\u017eit\u00e1?<\/h2>\n

Na vy\u0161\u0161\u00ed konverze a lep\u0161\u00ed v\u00fdkon navazuje tak\u00e9 Web, E-shop, nebo Landing Page? Kl\u00ed\u010dov\u00fd pr\u016fvodce pro rok 2025, kter\u00fd v\u00e1m u\u0161et\u0159\u00ed pen\u00edze i nervy<\/a>.<\/p>\n

Landing page je prvn\u00ed str\u00e1nka, kterou n\u00e1v\u0161t\u011bvn\u00edk vid\u00ed po kliknut\u00ed na odkaz. Je to jak\u00fdsi vstupn\u00ed bod na va\u0161e webov\u00e9 str\u00e1nky. Proto je d\u016fle\u017eit\u00e9, aby byla p\u0159ehledn\u00e1, jednoduch\u00e1 a p\u0159esv\u011bd\u010div\u00e1. Pokud se na va\u0161\u00ed landing page n\u00e1v\u0161t\u011bvn\u00edk c\u00edt\u00ed ztracen\u00fd, pravd\u011bpodobn\u011b ji opust\u00ed a nikdy se nevr\u00e1t\u00ed. <\/p>\n

Hlavn\u00edm c\u00edlem landing page je p\u0159esv\u011bd\u010dit n\u00e1v\u0161t\u011bvn\u00edka, aby provedl ur\u010ditou akci – nakoupil, st\u00e1hnul si e-book, p\u0159ihl\u00e1sil se k odb\u011bru newsletteru, zaregistroval se atd. Proto by m\u011bla b\u00fdt landing page navr\u017eena tak, aby n\u00e1v\u0161t\u011bvn\u00edk m\u011bl chu\u0165 akci prov\u00e9st. <\/p>\n

Kl\u00ed\u010dov\u00e9 prvky dobr\u00e9 landing page jsou:
\n– Nadpis, kter\u00fd vystihuje, co nab\u00edz\u00edte
\n– Stru\u010dn\u00e9 a jasn\u00e9 vysv\u011btlen\u00ed produktu nebo slu\u017eby
\n– V\u00fdhody, kter\u00e9 z\u00e1kazn\u00edk z\u00edsk\u00e1
\n– Jasn\u00fd a v\u00fdrazn\u00fd call-to-action, tedy v\u00fdzva k proveden\u00ed akce
\n– D\u016fv\u011bryhodnost, tedy reference, certifikace, recenze atd. <\/p>\n

Investice do kvalitn\u00ed landing page se v\u00e1m ur\u010dit\u011b vyplat\u00ed. Spr\u00e1vn\u011b navr\u017een\u00e1 landing page m\u016f\u017ee zv\u00fd\u0161it konverzi a\u017e o 50 %!<\/p>\n

Jak vytvo\u0159it \u00fa\u010dinnou landing page?<\/h2>\n

Na vy\u0161\u0161\u00ed konverze a lep\u0161\u00ed v\u00fdkon navazuje tak\u00e9 Jak\u00e9 n\u00e1stroje pro anal\u00fdzu konverz\u00ed byste m\u011bli pou\u017e\u00edvat p\u0159i tvorb\u011b landing page<\/a>.<\/p>\n

Landing page je kl\u00ed\u010dov\u00fdm faktorem pro \u00fasp\u011b\u0161nost va\u0161\u00ed online kampan\u011b. Proto je d\u016fle\u017eit\u00e9 m\u00edt landing page, kter\u00e1 bude efektivn\u00ed a bude p\u0159esv\u011bd\u010div\u00e1 pro va\u0161e n\u00e1v\u0161t\u011bvn\u00edky. Jak tedy vytvo\u0159it \u00fa\u010dinnou landing page?<\/p>\n

1. Zam\u011b\u0159te se na c\u00edlovou skupinu – P\u0159i tvorb\u011b landing page je d\u016fle\u017eit\u00e9 m\u00edt na pam\u011bti, kdo je va\u0161e c\u00edlov\u00e1 skupina. Zva\u017ete, co by je mohlo p\u0159im\u011bt k akci a jak\u00e9 jsou jejich pot\u0159eby. Zam\u011b\u0159te se na to, co by je mohlo zaujmout a co by je mohlo odradit.<\/p>\n

2. Jasn\u00fd a srozumiteln\u00fd obsah – Landing page by m\u011bla b\u00fdt jednoduch\u00e1 a srozumiteln\u00e1. Zva\u017ete, co by m\u011bl n\u00e1v\u0161t\u011bvn\u00edk v\u011bd\u011bt o va\u0161em produktu nebo slu\u017eb\u011b a jak\u00fdm zp\u016fsobem by ho m\u011bl pochopit. Sna\u017ete se pou\u017e\u00edvat jasn\u00fd a srozumiteln\u00fd jazyk, kter\u00fd bude p\u0159\u00edstupn\u00fd i pro m\u00e9n\u011b zku\u0161en\u00e9 u\u017eivatele.<\/p>\n

3. Kvalitn\u00ed vizu\u00e1ln\u00ed prvky – Vizu\u00e1ln\u00ed prvky jsou velmi d\u016fle\u017eit\u00e9 pro \u00fasp\u011bch landing page. Pou\u017eijte kvalitn\u00ed obr\u00e1zky a grafiku, kter\u00e9 budou v souladu s va\u0161\u00edm z\u00e1m\u011brem. Sna\u017ete se pou\u017e\u00edvat kontrastn\u00ed barvy a jasn\u011b viditeln\u00e9 tla\u010d\u00edtka, kter\u00e9 budou n\u00e1v\u0161t\u011bvn\u00edka p\u0159im\u011bt k akci.<\/p>\n

N\u011bkolik tip\u016f na vylep\u0161en\u00ed va\u0161\u00ed landing page<\/h2>\n

Na vy\u0161\u0161\u00ed konverze a lep\u0161\u00ed v\u00fdkon navazuje tak\u00e9 Je m\u016fj web d\u016fv\u011bryhodn\u00fd? Zjist\u011bte, pro\u010d u v\u00e1s z\u00e1kazn\u00edci (ne)nakoup\u00ed<\/a>.<\/p>\n

Pokud chcete, aby va\u0161e webov\u00e1 str\u00e1nka byla \u00fasp\u011b\u0161n\u00e1, mus\u00edte se zam\u011b\u0159it na vylep\u0161en\u00ed va\u0161\u00ed landing page. Landing page je prvn\u00ed str\u00e1nka, na kter\u00e9 se n\u00e1v\u0161t\u011bvn\u00edci dostanou po kliknut\u00ed na v\u00e1\u0161 odkaz. Zde jsou n\u011bkolik tip\u016f, jak zlep\u0161it va\u0161i landing page:<\/p>\n

Zam\u011b\u0159te se na kvalitn\u00ed obsah<\/h3>\n

Kvalitn\u00ed obsah je kl\u00ed\u010dov\u00fd pro \u00fasp\u011bch va\u0161\u00ed landing page. Mus\u00edte zajistit, aby v\u00e1\u0161 obsah byl relevantn\u00ed a atraktivn\u00ed pro va\u0161e c\u00edlov\u00e9 publikum. V\u00e1\u0161 obsah by m\u011bl b\u00fdt jasn\u011b napsan\u00fd a snadno \u010diteln\u00fd. M\u011bli byste tak\u00e9 pou\u017e\u00edvat vizu\u00e1ln\u00ed prvky, jako jsou obr\u00e1zky nebo videa, aby v\u00e1\u0161 obsah byl v\u00edce atraktivn\u00ed.<\/p>\n

Zjednodu\u0161te design<\/h3>\n

Na vy\u0161\u0161\u00ed konverze a lep\u0161\u00ed v\u00fdkon navazuje tak\u00e9 3 nejdra\u017e\u0161\u00ed chyby na webu, kter\u00e9 v\u00e1s p\u0159ipravuj\u00ed o zisk<\/a>.<\/p>\n

Design va\u0161\u00ed landing page m\u00e1 tak\u00e9 velk\u00fd vliv na to, jak bude \u00fasp\u011b\u0161n\u00e1. Zde plat\u00ed pravidlo „m\u00e9n\u011b je v\u00edce“. Va\u0161e landing page by m\u011bla b\u00fdt co nejjednodu\u0161\u0161\u00ed a nej\u010dist\u0161\u00ed. M\u011bli byste pou\u017e\u00edvat jen m\u00e1lo barev a jednoduch\u00e9 fonty. Tak\u00e9 byste m\u011bli minimalizovat po\u010det odkaz\u016f, aby se n\u00e1v\u0161t\u011bvn\u00edci mohli snadno orientovat a soust\u0159edit se na to, co je d\u016fle\u017eit\u00e9. <\/p>\n

Tyto tipy v\u00e1m pomohou vylep\u0161it va\u0161i landing page a zv\u00fd\u0161it konverze. Nebojte se experimentovat a naj\u00edt to, co nejl\u00e9pe funguje pro v\u00e1\u0161 web. Tak\u017ee, to je v\u0161e v ot\u00e1zce landing page. Douf\u00e1m, \u017ee jste si ud\u011blali lep\u0161\u00ed p\u0159edstavu o tom, co je to a jak v\u00e1m m\u016f\u017ee pomoci optimalizovat va\u0161e webov\u00e9 str\u00e1nky. Pokud m\u00e1te n\u011bjak\u00e9 ot\u00e1zky nebo byste cht\u011bli z\u00edskat v\u00edce informac\u00ed o tom, jak vytvo\u0159it \u00fa\u010dinnou landing page, nev\u00e1hejte se na n\u00e1s obr\u00e1tit.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ahoj kamar\u00e1di! Dneska si budeme pov\u00eddat o jedn\u00e9 zaj\u00edmav\u00e9 v\u011bci, kterou u\u017e jist\u011b sly\u0161el ka\u017ed\u00fd, kdo se n\u011bkdy sna\u017eil z\u00edskat z\u00e1kazn\u00edka p\u0159es internet. Co je to za\u010d? No p\u0159ece landing page! Mo\u017en\u00e1 se ti to slovo nezd\u00e1 moc pov\u011bdom\u00e9, ale v\u011b\u0159 mi, \u017ee to je n\u011bco, co bys m\u011bl zn\u00e1t, pokud chce\u0161 usp\u011bt online. Tak…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-895","post","type-post","status-publish","format-standard","hentry","category-tvorba-webu"],"yoast_head":"\nCo je landing page? - Blog - Web-auditor.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.web-auditor.cz\/blog\/co-je-landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co je landing page? - Blog - Web-auditor.cz\" \/>\n<meta property=\"og:description\" content=\"Ahoj kamar\u00e1di! Dneska si budeme pov\u00eddat o jedn\u00e9 zaj\u00edmav\u00e9 v\u011bci, kterou u\u017e jist\u011b sly\u0161el ka\u017ed\u00fd, kdo se n\u011bkdy sna\u017eil z\u00edskat z\u00e1kazn\u00edka p\u0159es internet. Co je to za\u010d? No p\u0159ece landing page! Mo\u017en\u00e1 se ti to slovo nezd\u00e1 moc pov\u011bdom\u00e9, ale v\u011b\u0159 mi, \u017ee to je n\u011bco, co bys m\u011bl zn\u00e1t, pokud chce\u0161 usp\u011bt online. 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Dneska si budeme pov\u00eddat o jedn\u00e9 zaj\u00edmav\u00e9 v\u011bci, kterou u\u017e jist\u011b sly\u0161el ka\u017ed\u00fd, kdo se n\u011bkdy sna\u017eil z\u00edskat z\u00e1kazn\u00edka p\u0159es internet. Co je to za\u010d? No p\u0159ece landing page! Mo\u017en\u00e1 se ti to slovo nezd\u00e1 moc pov\u011bdom\u00e9, ale v\u011b\u0159 mi, \u017ee to je n\u011bco, co bys m\u011bl zn\u00e1t, pokud chce\u0161 usp\u011bt online. 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