{"id":879,"date":"2023-03-25T13:23:35","date_gmt":"2023-03-25T12:23:35","guid":{"rendered":"https:\/\/www.web-auditor.cz\/blog\/kolik-stoji-eshop\/"},"modified":"2026-04-01T20:06:54","modified_gmt":"2026-04-01T18:06:54","slug":"kolik-stoji-eshop","status":"publish","type":"post","link":"https:\/\/www.web-auditor.cz\/blog\/kolik-stoji-eshop\/","title":{"rendered":"Kolik stoj\u00ed eshop"},"content":{"rendered":"

Ahoj kamar\u00e1di, dnes se pod\u00edv\u00e1me na t\u00e9ma, kter\u00e9 zaj\u00edm\u00e1 mnoho lid\u00ed – kolik stoj\u00ed eshop. Pokud uva\u017eujete o zalo\u017een\u00ed vlastn\u00edho internetov\u00e9ho obchodu, m\u00e1te pravd\u011bpodobn\u011b spoustu ot\u00e1zek ohledn\u011b n\u00e1klad\u016f spojen\u00fdch s touto investic\u00ed. A\u0165 u\u017e jste za\u010d\u00e1te\u010dn\u00edk nebo zku\u0161en\u00fd podnikatel, v tomto \u010dl\u00e1nku se pod\u00edv\u00e1me na to, co ovliv\u0148uje cenu eshopu a jak se d\u00e1 u\u0161et\u0159it na n\u00e1kladech. Tak\u017ee si dejme kafe a poj\u010fme to rozebrat!<\/p>\n

– Zalo\u017een\u00ed eshopu: co je pot\u0159eba v\u011bd\u011bt<\/h2>\n

Na vy\u0161\u0161\u00ed konverze a lep\u0161\u00ed v\u00fdkon navazuje tak\u00e9 praktick\u00fd n\u00e1vod 10 zp\u016fsob\u016f, jak raketov\u011b vyst\u0159elit konverze va\u0161eho e-shopu<\/a>.<\/p>\n

P\u0159em\u00fd\u0161l\u00edte o zalo\u017een\u00ed vlastn\u00edho eshopu? V tom p\u0159\u00edpad\u011b je t\u0159eba m\u00edt na pam\u011bti n\u011bkolik d\u016fle\u017eit\u00fdch faktor\u016f.<\/p>\n

Prvn\u00ed a z\u00e1sadn\u00ed krok je zvolen\u00ed platformy pro provoz eshopu. Existuje cel\u00e1 \u0159ada mo\u017enost\u00ed, od placen\u00fdch a\u017e po open-source \u0159e\u0161en\u00ed. Mezi nejpopul\u00e1rn\u011bj\u0161\u00ed platformy pat\u0159\u00ed WooCommerce, Shopify, Magento \u010di PrestaShop. P\u0159i v\u00fdb\u011bru je d\u016fle\u017eit\u00e9 zohlednit va\u0161e pot\u0159eby, rozpo\u010det a technick\u00e9 znalosti.<\/p>\n

Dal\u0161\u00edm krokem je v\u00fdb\u011br vhodn\u00e9ho hostingov\u00e9ho \u0159e\u0161en\u00ed. Zde je t\u0159eba zohlednit rychlost, spolehlivost a bezpe\u010dnost. Nejlep\u0161\u00ed volbou je specializovan\u00fd hosting pro eshopy, kter\u00fd nab\u00edz\u00ed optimalizovan\u00e9 prost\u0159ed\u00ed pro provoz internetov\u00fdch obchod\u016f.<\/p>\n

H3: Nastaven\u00ed platebn\u00edch a dopravn\u00edch mo\u017enost\u00ed
\nDal\u0161\u00edm d\u016fle\u017eit\u00fdm faktorem je nastaven\u00ed platebn\u00edch a dopravn\u00edch mo\u017enost\u00ed. Zde je t\u0159eba zohlednit preference va\u0161ich z\u00e1kazn\u00edk\u016f a zvolit nejvhodn\u011bj\u0161\u00ed \u0159e\u0161en\u00ed. Mezi nej\u010dast\u011bj\u0161\u00ed platebn\u00ed metody pat\u0159\u00ed platby kartou, bankovn\u00ed p\u0159evod \u010di platby prost\u0159ednictv\u00edm online platebn\u00edch bran.<\/p>\n

Pokud jde o dopravu, je t\u0159eba zvolit spolehliv\u00e9ho partnera pro p\u0159epravu zbo\u017e\u00ed. Mezi nej\u010dast\u011bj\u0161\u00ed mo\u017enosti pat\u0159\u00ed kur\u00fdrn\u00ed slu\u017eby, osobn\u00ed p\u0159ed\u00e1n\u00ed \u010di vlastn\u00ed doprava.<\/p>\n

S ohledem na tyto faktory je t\u0159eba vytvo\u0159it d\u016fkladn\u00fd pl\u00e1n a postupn\u011b realizovat jednotliv\u00e9 kroky. S trp\u011blivost\u00ed a pe\u010dlivost\u00ed se v\u00e1m poda\u0159\u00ed zalo\u017eit \u00fasp\u011b\u0161n\u00fd eshop, kter\u00fd bude plnit va\u0161e o\u010dek\u00e1v\u00e1n\u00ed i o\u010dek\u00e1v\u00e1n\u00ed va\u0161ich z\u00e1kazn\u00edk\u016f.<\/p>\n

– Investice do eshopu: kolik to bude st\u00e1t?<\/h2>\n

Na vy\u0161\u0161\u00ed konverze a lep\u0161\u00ed v\u00fdkon navazuje tak\u00e9 3 nejdra\u017e\u0161\u00ed chyby na webu, kter\u00e9 v\u00e1s p\u0159ipravuj\u00ed o zisk<\/a>.<\/p>\n

Pokud pl\u00e1nujete investovat do va\u0161eho eshopu, je d\u016fle\u017eit\u00e9 m\u00edt p\u0159ehled o tom, kolik to bude st\u00e1t. Cena investice z\u00e1vis\u00ed na mnoha faktorech, jako jsou velikost a rozsah eshopu, po\u017eadovan\u00e9 funkce, design a dal\u0161\u00ed.<\/p>\n

Hlavn\u00ed n\u00e1klady spojen\u00e9 s investic\u00ed do eshopu zahrnuj\u00ed v\u00fdvoj a design webov\u00e9 str\u00e1nky, n\u00e1kup a implementaci softwaru pro spr\u00e1vu eshopu, platby za hosting a dom\u00e9nu, online marketing a reklamu, a nakonec n\u00e1klady na skladov\u00e1n\u00ed a dopravu zbo\u017e\u00ed.<\/p>\n

Je d\u016fle\u017eit\u00e9 m\u00edt realistickou p\u0159edstavu o tom, kolik pen\u011bz budete muset investovat do va\u0161eho eshopu. Pokud se rozhodnete investovat v\u00edce, m\u016f\u017eete z\u00edskat v\u011bt\u0161\u00ed v\u00fdhody a zlep\u0161it sv\u016fj eshop. Nicm\u00e9n\u011b, pokud nechcete investovat tolik pen\u011bz, m\u016f\u017eete za\u010d\u00edt s men\u0161\u00edmi investicemi a postupn\u011b roz\u0161i\u0159ovat sv\u016fj eshop.<\/p>\n

H3: N\u011bkolik tip\u016f pro sn\u00ed\u017een\u00ed n\u00e1klad\u016f na investici do eshopu<\/p>\n

– Sna\u017ete se naj\u00edt levn\u00e9ho webdesign\u00e9ra nebo si vytvo\u0159te sami webovou str\u00e1nku pomoc\u00ed n\u011bkter\u00e9ho z mnoha online n\u00e1stroj\u016f.
\n– Sni\u017ete n\u00e1klady na marketing a reklamu t\u00edm, \u017ee vyu\u017eijete soci\u00e1ln\u00ed s\u00edt\u011b a SEO strategie.
\n– Vyu\u017eijte softwaru pro spr\u00e1vu eshopu, kter\u00fd odpov\u00edd\u00e1 va\u0161im pot\u0159eb\u00e1m a nen\u00ed p\u0159\u00edli\u0161 drah\u00fd.
\n\"-<\/p>\n

– Rozpo\u010det na eshop: jak si ho sestavit<\/h2>\n

Na vy\u0161\u0161\u00ed konverze a lep\u0161\u00ed v\u00fdkon navazuje tak\u00e9 Je m\u016fj web d\u016fv\u011bryhodn\u00fd? Zjist\u011bte, pro\u010d u v\u00e1s z\u00e1kazn\u00edci (ne)nakoup\u00ed<\/a>.<\/p>\n

Pokud se chyst\u00e1te zalo\u017eit vlastn\u00ed e-shop, jednou z prvn\u00edch v\u011bc\u00ed, kterou mus\u00edte ud\u011blat, je sestaven\u00ed rozpo\u010dtu. Rozpo\u010det na eshop je kl\u00ed\u010dov\u00fdm faktorem pro \u00fasp\u011bch va\u0161eho podnik\u00e1n\u00ed. Pokud nese\u017eenete dostatek finan\u010dn\u00edch prost\u0159edk\u016f, m\u016f\u017ee to v\u00e9st k tomu, \u017ee v\u00e1\u0161 eshop nebude fungovat tak, jak by m\u011bl. Na druh\u00e9 stran\u011b, pokud si sestav\u00edte p\u0159\u00edli\u0161 vysok\u00fd rozpo\u010det, m\u016f\u017ee to znamenat zbyte\u010dn\u00e9 v\u00fddaje a ztr\u00e1tu pen\u011bz.<\/p>\n

H3: Ur\u010den\u00ed n\u00e1klad\u016f
\nPrvn\u00edm krokem p\u0159i sestavov\u00e1n\u00ed rozpo\u010dtu na eshop je ur\u010den\u00ed n\u00e1klad\u016f. Zva\u017ete, kolik pen\u011bz budete pot\u0159ebovat na n\u00e1kup zbo\u017e\u00ed, na reklamu, na platby za slu\u017eby t\u0159et\u00edch stran (nap\u0159. hosting, platebn\u00ed br\u00e1na atd.) a na ostatn\u00ed n\u00e1klady, kter\u00e9 budou souviset s provozem va\u0161eho eshopu. Pokud m\u00e1te ji\u017e funguj\u00edc\u00ed eshop, m\u016f\u017eete vyu\u017e\u00edt data z minul\u00fdch m\u011bs\u00edc\u016f a sestavit si rozpo\u010det na z\u00e1klad\u011b historick\u00fdch dat.<\/p>\n

H3: Prioritizace v\u00fddaj\u016f
\nDal\u0161\u00edm krokem je prioritizace v\u00fddaj\u016f. Rozhodn\u011bte se, kter\u00e9 v\u00fddaje jsou nezbytn\u00e9 pro fungov\u00e1n\u00ed va\u0161eho eshopu a kter\u00e9 jsou m\u00e9n\u011b d\u016fle\u017eit\u00e9. Nap\u0159\u00edklad, pokud prod\u00e1v\u00e1te zbo\u017e\u00ed, kter\u00e9 je vysok\u00e9 kvality, zva\u017ete, zda je nutn\u00e9 investovat do dra\u017e\u0161\u00edho marketingu. Na druh\u00e9 stran\u011b, pokud m\u00e1te omezen\u00fd rozpo\u010det, je lep\u0161\u00ed investovat do marketingu a z\u00edskat v\u00edce z\u00e1kazn\u00edk\u016f.<\/p>\n

H3: Z\u00e1v\u011br
\nSestaven\u00ed rozpo\u010dtu na eshop nen\u00ed jednoduch\u00fd \u00fakol. Je d\u016fle\u017eit\u00e9 zva\u017eovat ka\u017ed\u00fd n\u00e1klad a prioritizovat v\u00fddaje. Pokud m\u00e1te omezen\u00fd rozpo\u010det, je lep\u0161\u00ed investovat do nejv\u00edce nezbytn\u00fdch v\u00fddaj\u016f a postupn\u011b roz\u0161i\u0159ovat sv\u016fj eshop. Na druh\u00e9 stran\u011b, pokud m\u00e1te dostatek financ\u00ed, m\u016f\u017eete investovat do v\u00edce v\u011bc\u00ed a rychleji r\u016fst. Pamatujte si, \u017ee rozpo\u010det na eshop je kl\u00ed\u010dov\u00fdm faktorem pro \u00fasp\u011bch va\u0161eho podnik\u00e1n\u00ed.<\/p>\n

– N\u00e1klady na provoz eshopu: co zahrnuj\u00ed?<\/h2>\n

Na vy\u0161\u0161\u00ed konverze a lep\u0161\u00ed v\u00fdkon navazuje tak\u00e9 t\u00e9ma Ticho po p\u011b\u0161in\u011b? 7 d\u016fvod\u016f, pro\u010d v\u00e1\u0161 e-shop nem\u00e1 objedn\u00e1vky (a jak to hned napravit)<\/a>.<\/p>\n

Provozov\u00e1n\u00ed eshopu nen\u00ed zadarmo. Krom\u011b n\u00e1klad\u016f na v\u00fdrobu nebo n\u00e1kup zbo\u017e\u00ed mus\u00edte po\u010d\u00edtat i s n\u00e1klady na samotn\u00fd provoz. Ty mohou b\u00fdt r\u016fzn\u00e9ho charakteru a zahrnovat nap\u0159\u00edklad:<\/p>\n

– Hosting a dom\u00e9nu: Pro um\u00edst\u011bn\u00ed va\u0161eho eshopu na internetu pot\u0159ebujete hostingov\u00fd prostor a dom\u00e9nu. Tyto slu\u017eby si mus\u00edte platit pravideln\u011b podle zvolen\u00e9ho tarifu.
\n– Platebn\u00ed br\u00e1nu: Pokud chcete umo\u017enit z\u00e1kazn\u00edk\u016fm platbu online, pot\u0159ebujete si sjednat platebn\u00ed br\u00e1nu. Ta v\u00e1m umo\u017en\u00ed p\u0159ij\u00edmat platby kartou, bankovn\u00edm p\u0159evodem nebo jin\u00fdm zp\u016fsobem. Za tuto slu\u017ebu si mus\u00edte platit provize, kter\u00e1 se pohybuje okolo 2-3 % z hodnoty objedn\u00e1vky.
\n– Marketing: Aby v\u00e1\u0161 eshop byl \u00fasp\u011b\u0161n\u00fd, mus\u00edte ho aktivn\u011b propagovat. To znamen\u00e1 vynakl\u00e1dat pen\u00edze na reklamu na soci\u00e1ln\u00edch s\u00edt\u00edch, v Google nebo jinde. Cena za reklamu se odv\u00edj\u00ed od toho, jakou c\u00edlovou skupinu chcete oslovit a jak\u00fd form\u00e1t reklamy zvol\u00edte.
\n– Spr\u00e1va eshopu: Krom\u011b t\u011bchto n\u00e1klad\u016f mus\u00edte po\u010d\u00edtat i s n\u00e1klady na spr\u00e1vu eshopu. To zahrnuje nap\u0159\u00edklad \u00fapravy designu, aktualizace produkt\u016f, komunikaci se z\u00e1kazn\u00edky a dal\u0161\u00ed \u010dinnosti. Pokud nem\u00e1te dostatek \u010dasu nebo zku\u0161enost\u00ed na to, abyste eshop spravovali sami, m\u016f\u017eete si najmout extern\u00edho spr\u00e1vce.<\/p>\n

Celkov\u00e9 n\u00e1klady na provoz eshopu se tedy mohou pohybovat od n\u011bkolika tis\u00edc do des\u00edtek tis\u00edc korun m\u011bs\u00ed\u010dn\u011b. Je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee investice do provozu eshopu se v\u00e1m v\u0161ak mohou vr\u00e1tit v podob\u011b zisku z prodeje. Proto je nutn\u00e9 pe\u010dliv\u011b zva\u017eovat, jak\u00e9 slu\u017eby si sjednat a jak\u00e9 m\u00edt vlastn\u00ed. A\u0165 u\u017e se rozhodnete pro jakoukoliv cestu vytv\u00e1\u0159en\u00ed e-shopu, nezapome\u0148te si uv\u011bdomit, \u017ee je to investice do budouc\u00edho \u00fasp\u011bchu. Nezapome\u0148te si tak\u00e9 vybrat spr\u00e1vnou platformu, kter\u00e1 v\u00e1m poskytne v\u0161e, co pot\u0159ebujete k tomu, abyste se stali \u00fasp\u011b\u0161n\u00fdmi. M\u011bjte se!
\n\"Kolik<\/p>\n","protected":false},"excerpt":{"rendered":"

Ahoj kamar\u00e1di, dnes se pod\u00edv\u00e1me na t\u00e9ma, kter\u00e9 zaj\u00edm\u00e1 mnoho lid\u00ed – kolik stoj\u00ed eshop. Pokud uva\u017eujete o zalo\u017een\u00ed vlastn\u00edho internetov\u00e9ho obchodu, m\u00e1te pravd\u011bpodobn\u011b spoustu ot\u00e1zek ohledn\u011b n\u00e1klad\u016f spojen\u00fdch s touto investic\u00ed. A\u0165 u\u017e jste za\u010d\u00e1te\u010dn\u00edk nebo zku\u0161en\u00fd podnikatel, v tomto \u010dl\u00e1nku se pod\u00edv\u00e1me na to, co ovliv\u0148uje cenu eshopu a jak se d\u00e1 u\u0161et\u0159it…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-879","post","type-post","status-publish","format-standard","hentry","category-tvorba-webu"],"yoast_head":"\nKolik stoj\u00ed eshop - Blog - Web-auditor.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.web-auditor.cz\/blog\/kolik-stoji-eshop\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kolik stoj\u00ed eshop - Blog - Web-auditor.cz\" \/>\n<meta property=\"og:description\" content=\"Ahoj kamar\u00e1di, dnes se pod\u00edv\u00e1me na t\u00e9ma, kter\u00e9 zaj\u00edm\u00e1 mnoho lid\u00ed – kolik stoj\u00ed eshop. 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