{"id":1145,"date":"2025-11-25T10:49:00","date_gmt":"2025-11-25T09:49:00","guid":{"rendered":"https:\/\/www.web-auditor.cz\/blog\/?p=1145"},"modified":"2026-04-01T20:35:49","modified_gmt":"2026-04-01T18:35:49","slug":"web-duveryhodny-proc-nakoupi","status":"publish","type":"post","link":"https:\/\/www.web-auditor.cz\/blog\/web-duveryhodny-proc-nakoupi\/","title":{"rendered":"Je m\u016fj web d\u016fv\u011bryhodn\u00fd? Zjist\u011bte, pro\u010d u v\u00e1s z\u00e1kazn\u00edci (ne)nakoup\u00ed"},"content":{"rendered":"<p>U\u017e jste se n\u011bkdy zamysleli nad t\u00edm, pro\u010d n\u00e1v\u0161t\u011bvn\u00edci va\u0161eho webu sice prohl\u00ed\u017eej\u00ed produkty, ale n\u00e1kup nedokon\u010d\u00ed? Mo\u017en\u00e1 to nen\u00ed jen o cen\u011b nebo nab\u00eddce, ale o n\u011b\u010dem mnohem hlub\u0161\u00edm \u2013 o d\u016fv\u011b\u0159e. V online sv\u011bt\u011b, kde je konkurence obrovsk\u00e1 a podvod \u010d\u00edh\u00e1 na ka\u017ed\u00e9m rohu, je d\u016fv\u011bryhodnost kl\u00ed\u010dov\u00e1 pro \u00fasp\u011bch. Jak tedy zjistit, zda v\u00e1\u0161 web p\u016fsob\u00ed d\u016fv\u011bryhodn\u011b, a co m\u016f\u017eete ud\u011blat pro to, aby u v\u00e1s z\u00e1kazn\u00edci nakoupili s klidn\u00fdm sv\u011bdom\u00edm?<\/p>\n<p>Tento \u010dl\u00e1nek je va\u0161\u00edm kompletn\u00edm pr\u016fvodcem, jak budovat a udr\u017eovat d\u016fv\u011bryhodn\u00fd web. Probereme si 10 kl\u00ed\u010dov\u00fdch prvk\u016f, kter\u00e9 ovliv\u0148uj\u00ed rozhodov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, a uk\u00e1\u017eeme si, jak je implementovat do praxe. A\u0165 u\u017e m\u00e1te e-shop, blog nebo firemn\u00ed str\u00e1nku, tyto tipy v\u00e1m pomohou z\u00edskat si srdce (a pen\u011b\u017eenky) va\u0161ich n\u00e1v\u0161t\u011bvn\u00edk\u016f.<\/p>\n<p>Z pohledu v\u00fdkonu a konverz\u00ed d\u00e1v\u00e1 smysl \u0159e\u0161it i <a href=\"https:\/\/www.web-auditor.cz\/blog\/web-e-shop-landing-page-klicovy-pruvodce\/\">co je landing page<\/a>.<\/p>\n<p><strong>Co se v tomto \u010dl\u00e1nku dozv\u00edte?<\/strong><\/p>\n<ul>\n<li>Jak zabezpe\u010dit web pomoc\u00ed HTTPS a pro\u010d je to nezbytn\u00e9.<\/li>\n<li>Jak spr\u00e1vn\u011b prezentovat kontaktn\u00ed \u00fadaje a pro\u010d je d\u016fle\u017eit\u00e9 uk\u00e1zat &quot;lidskou tv\u00e1\u0159&quot;.<\/li>\n<li>Jak vyu\u017e\u00edt recenze a reference k budov\u00e1n\u00ed d\u016fv\u011bry.<\/li>\n<li>Jak\u00fd vliv m\u00e1 design a UX na vn\u00edm\u00e1n\u00ed d\u016fv\u011bryhodnosti.<\/li>\n<li>Pro\u010d jsou jasn\u00e9 obchodn\u00ed podm\u00ednky a ochrana osobn\u00edch \u00fadaj\u016f kl\u00ed\u010dov\u00e9.<\/li>\n<\/ul>\n<h2>Zelen\u00fd z\u00e1me\u010dek (HTTPS) jako absolutn\u00ed z\u00e1klad<\/h2>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.web-auditor.cz\/blog\/wp-content\/uploads\/2025\/11\/img-web-duveryhodny-proc-nakoupi-1763891670301.jpg\" alt=\"Zelen\u00fd z\u00e1me\u010dek v adresn\u00edm \u0159\u00e1dku prohl\u00ed\u017ee\u010de symbolizuje zabezpe\u010den\u00e9 HTTPS spojen\u00ed.\"\/><\/figure>\n<p>Mo\u017en\u00e1 to zn\u00ed jako samoz\u0159ejmost, ale ujist\u011bte se, \u017ee v\u00e1\u0161 web pou\u017e\u00edv\u00e1 protokol HTTPS. Zelen\u00fd z\u00e1me\u010dek v adresn\u00edm \u0159\u00e1dku prohl\u00ed\u017ee\u010de je pro n\u00e1v\u0161t\u011bvn\u00edky sign\u00e1lem, \u017ee je spojen\u00ed s va\u0161\u00edm webem zabezpe\u010den\u00e9 a jejich data jsou v bezpe\u010d\u00ed. Bez HTTPS riskujete, \u017ee prohl\u00ed\u017ee\u010de budou v\u00e1\u0161 web ozna\u010dovat jako &quot;nezabezpe\u010den\u00fd&quot;, co\u017e okam\u017eit\u011b sni\u017euje d\u016fv\u011bryhodnost. Z\u00edsk\u00e1n\u00ed SSL certifik\u00e1tu je dnes nav\u00edc velmi snadn\u00e9 a \u010dasto i zdarma.<\/p>\n<p>Z pohledu v\u00fdkonu a konverz\u00ed d\u00e1v\u00e1 smysl \u0159e\u0161it i <a href=\"https:\/\/www.web-auditor.cz\/blog\/3-nejdrazsi-chyby-webu-zisk\/\">3 nejdra\u017e\u0161\u00ed chyby na webu, kter\u00e9 v\u00e1s p\u0159ipravuj\u00ed o zisk<\/a>.<\/p>\n<p>Z pohledu v\u00fdkonu a konverz\u00ed d\u00e1v\u00e1 smysl \u0159e\u0161it i <a href=\"https:\/\/www.web-auditor.cz\/blog\/anal-za-konverzi-p-i-tvorb-landing-page\/\">co je landing page<\/a>.<\/p>\n<h2>Kompletn\u00ed a snadno dohledateln\u00e9 kontakty<\/h2>\n<p>Skryt\u00e9 nebo ne\u00fapln\u00e9 kontaktn\u00ed \u00fadaje vyvol\u00e1vaj\u00ed podez\u0159en\u00ed. Ujist\u011bte se, \u017ee na va\u0161em webu je snadno dohledateln\u00e1 str\u00e1nka &quot;Kontakt&quot; s kompletn\u00edmi informacemi: telefonn\u00ed \u010d\u00edslo, e-mailov\u00e1 adresa, fyzick\u00e1 adresa (pokud m\u00e1te kamennou prodejnu nebo kancel\u00e1\u0159) a ide\u00e1ln\u011b i kontaktn\u00ed formul\u00e1\u0159. Z\u00e1kazn\u00edci cht\u011bj\u00ed v\u011bd\u011bt, \u017ee se na v\u00e1s v p\u0159\u00edpad\u011b pot\u0159eby mohou obr\u00e1tit.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.web-auditor.cz\/blog\/wp-content\/uploads\/2025\/11\/img-web-duveryhodny-proc-nakoupi-1763891672112.jpg\" alt=\"Detailn\u00ed kontaktn\u00ed informace na webov\u00fdch str\u00e1nk\u00e1ch firmy.\"\/><\/figure>\n<h3>Uka\u017ete lidskou tv\u00e1\u0159<\/h3>\n<p>Krom\u011b z\u00e1kladn\u00edch kontaktn\u00edch \u00fadaj\u016f zkuste p\u0159idat i n\u011bco nav\u00edc, co webu dod\u00e1 lidsk\u00fd prvek. Fotografie t\u00fdmu, kr\u00e1tk\u00e9 medailonky zam\u011bstnanc\u016f nebo osobn\u00ed p\u0159\u00edb\u011bh zakladatele firmy \u2013 to v\u0161e pom\u00e1h\u00e1 budovat d\u016fv\u011bru a ukazuje, \u017ee za webem stoj\u00ed skute\u010dn\u00ed lid\u00e9.<\/p>\n<h2>Recenze a reference<\/h2>\n<p>Podle statistik si t\u00e9m\u011b\u0159 93 % spot\u0159ebitel\u016f p\u0159e\u010dte internetov\u00e9 recenze je\u0161t\u011b p\u0159edt\u00edm, ne\u017e se rozhodne zbo\u017e\u00ed \u010di slu\u017eby nakoupit. Pozitivn\u00ed recenze a reference od spokojen\u00fdch z\u00e1kazn\u00edk\u016f jsou jedn\u00edm z nejsiln\u011bj\u0161\u00edch n\u00e1stroj\u016f pro budov\u00e1n\u00ed d\u016fv\u011bry. Nebojte se po\u017e\u00e1dat sv\u00e9 z\u00e1kazn\u00edky o hodnocen\u00ed a aktivn\u011b je zobrazujte na sv\u00e9m webu.<\/p>\n<p>Z pohledu v\u00fdkonu a konverz\u00ed d\u00e1v\u00e1 smysl \u0159e\u0161it i <a href=\"https:\/\/www.web-auditor.cz\/blog\/proc-zakaznici-opousteji-kosik\/\">ztr\u00e1c\u00edte z\u00e1kazn\u00edky p\u0159ed c\u00edlem? 7 d\u016fvod\u016f, pro\u010d opou\u0161t\u011bj\u00ed ko\u0161\u00edk (a jak to hned napravit)<\/a>.<\/p>\n<p>Z pohledu v\u00fdkonu a konverz\u00ed d\u00e1v\u00e1 smysl \u0159e\u0161it i <a href=\"https:\/\/www.web-auditor.cz\/blog\/duvody-proc-eshop-nema-objednavky\/\">ticho po p\u011b\u0161in\u011b? 7 d\u016fvod\u016f, pro\u010d v\u00e1\u0161 e-shop nem\u00e1 objedn\u00e1vky (a jak to hned napravit)<\/a>.<\/p>\n<p>Z pohledu v\u00fdkonu a konverz\u00ed d\u00e1v\u00e1 smysl \u0159e\u0161it i <a href=\"https:\/\/www.web-auditor.cz\/blog\/co-je-landing-page\/\">co je landing page<\/a>.<\/p>\n<p>Z pohledu v\u00fdkonu a konverz\u00ed d\u00e1v\u00e1 smysl \u0159e\u0161it i <a href=\"https:\/\/www.web-auditor.cz\/blog\/web-nevydelava-diagnostika\/\">m\u016fj web nevyd\u011bl\u00e1v\u00e1: Podrobn\u00e1 diagnostika a 7 krok\u016f, jak ho kone\u010dn\u011b prom\u011bnit ve stroj na pen\u00edze<\/a>.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.web-auditor.cz\/blog\/wp-content\/uploads\/2025\/11\/img-web-duveryhodny-proc-nakoupi-1763891673906.jpg\" alt=\"Uk\u00e1zka pozitivn\u00edch z\u00e1kaznick\u00fdch recenz\u00ed na webu e-shopu.\"\/><\/figure>\n<h3>Reagujte na negativn\u00ed recenze<\/h3>\n<p>I negativn\u00ed recenze mohou b\u00fdt p\u0159\u00edle\u017eitost\u00ed, jak pos\u00edlit d\u016fv\u011bryhodnost. D\u016fle\u017eit\u00e9 je na n\u011b reagovat profesion\u00e1ln\u011b a konstruktivn\u011b. Omluvte se za probl\u00e9m, nab\u00eddn\u011bte \u0159e\u0161en\u00ed a uka\u017ete, \u017ee v\u00e1m na spokojenosti z\u00e1kazn\u00edk\u016f z\u00e1le\u017e\u00ed. D\u016fle\u017eit\u00e1 je i rozmanitost hodnocen\u00ed, ne jen p\u011btihv\u011bzdi\u010dkov\u00e1.<\/p>\n<h2>Profesion\u00e1ln\u00ed design bez chyb<\/h2>\n<p>Vzhled webu hraje kl\u00ed\u010dovou roli v tom, jak ho n\u00e1v\u0161t\u011bvn\u00edci vn\u00edmaj\u00ed. Profesion\u00e1ln\u00ed a modern\u00ed design, intuitivn\u00ed navigace a absence gramatick\u00fdch chyb jsou z\u00e1kladem. Investujte do kvalitn\u00edch fotografi\u00ed a grafiky, ujist\u011bte se, \u017ee web je responzivn\u00ed (dob\u0159e se zobrazuje na v\u0161ech za\u0159\u00edzen\u00edch) a pravideln\u011b ho kontrolujte, zda neobsahuje chyby.<\/p>\n<h2>Jasn\u00e9 obchodn\u00ed podm\u00ednky<\/h2>\n<p>Transparentnost je kl\u00ed\u010dov\u00e1. Ujist\u011bte se, \u017ee na va\u0161em webu jsou jasn\u011b a srozumiteln\u011b uvedeny obchodn\u00ed podm\u00ednky, informace o doprav\u011b a platb\u011b, reklama\u010dn\u00ed \u0159\u00e1d a z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f. Tyto dokumenty by m\u011bly b\u00fdt snadno dohledateln\u00e9 a psan\u00e9 srozumiteln\u00fdm jazykem, bez pr\u00e1vnick\u00e9ho \u017eargonu.<\/p>\n<h2>Rychl\u00e9 na\u010d\u00edt\u00e1n\u00ed str\u00e1nek<\/h2>\n<p>Pomal\u00e9 na\u010d\u00edt\u00e1n\u00ed str\u00e1nek je frustruj\u00edc\u00ed pro u\u017eivatele a negativn\u011b ovliv\u0148uje vn\u00edm\u00e1n\u00ed va\u0161eho webu. Optimalizujte obr\u00e1zky, vyu\u017e\u00edvejte caching a minimalizujte HTTP po\u017eadavky, abyste zajistili rychl\u00e9 na\u010d\u00edt\u00e1n\u00ed str\u00e1nek na v\u0161ech za\u0159\u00edzen\u00edch. M\u016f\u017eete prov\u00e9st <a href=\"https:\/\/www.web-auditor.cz\/seo-test\">seo test online<\/a> a zjistit, jak si v\u00e1\u0161 web stoj\u00ed.<\/p>\n<p>Z pohledu v\u00fdkonu a konverz\u00ed d\u00e1v\u00e1 smysl \u0159e\u0161it i <a href=\"https:\/\/www.web-auditor.cz\/blog\/jak-zvysit-konverze-eshopu\/\">10 zp\u016fsob\u016f, jak raketov\u011b vyst\u0159elit konverze va\u0161eho e-shopu<\/a>.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.web-auditor.cz\/blog\/wp-content\/uploads\/2025\/11\/img-web-duveryhodny-proc-nakoupi-1763891676426.jpg\" alt=\"Graf ukazuj\u00edc\u00ed rychlost na\u010d\u00edt\u00e1n\u00ed webov\u00e9 str\u00e1nky.\"\/><\/figure>\n<h2>Zabezpe\u010den\u00ed a pe\u010det\u011b d\u016fv\u011bry<\/h2>\n<p>Zva\u017ete p\u0159id\u00e1n\u00ed pe\u010det\u00ed d\u016fv\u011bry od renomovan\u00fdch spole\u010dnost\u00ed (nap\u0159. certifik\u00e1ty bezpe\u010dnosti plateb). Tyto pe\u010det\u011b vizu\u00e1ln\u011b potvrzuj\u00ed, \u017ee v\u00e1\u0161 web je zabezpe\u010den\u00fd a spl\u0148uje ur\u010dit\u00e9 standardy.<\/p>\n<h2>Ov\u011b\u0159iteln\u00e9 obchodn\u00ed \u00fadaje<\/h2>\n<p>Uve\u010fte na webu ov\u011b\u0159iteln\u00e9 obchodn\u00ed \u00fadaje, jako je I\u010cO nebo registra\u010dn\u00ed \u010d\u00edslo spole\u010dnosti. Tyto \u00fadaje si z\u00e1kazn\u00edci mohou snadno ov\u011b\u0159it v obchodn\u00edm rejst\u0159\u00edku a ujistit se, \u017ee obchoduj\u00ed s legitimn\u00ed firmou.<\/p>\n<h2>Konzistentn\u00ed UI\/UX<\/h2>\n<p>Konzistentn\u00ed u\u017eivatelsk\u00e9 rozhran\u00ed a u\u017eivatelsk\u00e1 zku\u0161enost nap\u0159\u00ed\u010d cel\u00fdm webem je siln\u00fdm sign\u00e1lem d\u016fv\u011bry. Dbejte na to, aby design, navigace a funk\u010dnost webu byly jednotn\u00e9 na v\u0161ech str\u00e1nk\u00e1ch.<\/p>\n<h2>Budov\u00e1n\u00ed vztahu s publikem<\/h2>\n<p>Komunikujte se sv\u00fdmi z\u00e1kazn\u00edky prost\u0159ednictv\u00edm soci\u00e1ln\u00edch s\u00edt\u00ed, e-mailov\u00e9ho marketingu nebo blogu. Odpov\u00eddejte na dotazy, sd\u00edlejte u\u017eite\u010dn\u00e9 informace a budujte komunitu kolem va\u0161\u00ed zna\u010dky. Budov\u00e1n\u00ed vztahu s publikem je dlouhodob\u00e1 investice, kter\u00e1 se v\u00e1m mnohon\u00e1sobn\u011b vr\u00e1t\u00ed. Nezapome\u0148te, \u017ee <a href=\"https:\/\/www.web-auditor.cz\/\">audit webov\u00fdch str\u00e1nek<\/a> v\u00e1m pom\u016f\u017ee odhalit slab\u00e1 m\u00edsta.<\/p>\n<p>V online sv\u011bt\u011b je d\u016fv\u011bra kl\u00ed\u010dov\u00e1. Investice do budov\u00e1n\u00ed d\u016fv\u011bryhodn\u00e9ho webu se v\u00e1m dlouhodob\u011b vyplat\u00ed v podob\u011b spokojen\u00fdch z\u00e1kazn\u00edk\u016f, vy\u0161\u0161\u00edch prodej\u016f a lep\u0161\u00ed reputace. Zam\u011b\u0159te se na v\u00fd\u0161e uveden\u00e9 prvky a uvid\u00edte, jak se va\u0161e podnik\u00e1n\u00ed za\u010dne rozv\u00edjet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U\u017e jste se n\u011bkdy zamysleli nad t\u00edm, pro\u010d n\u00e1v\u0161t\u011bvn\u00edci va\u0161eho webu sice prohl\u00ed\u017eej\u00ed produkty, ale n\u00e1kup nedokon\u010d\u00ed? Mo\u017en\u00e1 to nen\u00ed jen o cen\u011b nebo nab\u00eddce, ale o n\u011b\u010dem mnohem hlub\u0161\u00edm \u2013 o d\u016fv\u011b\u0159e. V online sv\u011bt\u011b, kde je konkurence obrovsk\u00e1 a podvod \u010d\u00edh\u00e1 na ka\u017ed\u00e9m rohu, je d\u016fv\u011bryhodnost kl\u00ed\u010dov\u00e1 pro \u00fasp\u011bch. Jak tedy zjistit, zda&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1140,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[53],"tags":[],"class_list":["post-1145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zaklady-a-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Je m\u016fj web d\u016fv\u011bryhodn\u00fd? Zjist\u011bte, pro\u010d u v\u00e1s z\u00e1kazn\u00edci (ne)nakoup\u00ed - Blog - Web-auditor.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.web-auditor.cz\/blog\/web-duveryhodny-proc-nakoupi\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Je m\u016fj web d\u016fv\u011bryhodn\u00fd? Zjist\u011bte, pro\u010d u v\u00e1s z\u00e1kazn\u00edci (ne)nakoup\u00ed - Blog - Web-auditor.cz\" \/>\n<meta property=\"og:description\" content=\"U\u017e jste se n\u011bkdy zamysleli nad t\u00edm, pro\u010d n\u00e1v\u0161t\u011bvn\u00edci va\u0161eho webu sice prohl\u00ed\u017eej\u00ed produkty, ale n\u00e1kup nedokon\u010d\u00ed? Mo\u017en\u00e1 to nen\u00ed jen o cen\u011b nebo nab\u00eddce, ale o n\u011b\u010dem mnohem hlub\u0161\u00edm \u2013 o d\u016fv\u011b\u0159e. 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