{"id":1127,"date":"2025-11-23T10:37:31","date_gmt":"2025-11-23T09:37:31","guid":{"rendered":"https:\/\/www.web-auditor.cz\/blog\/jak-zvysit-prodeje-eshop-pri-stagnaci-navstevnosti\/"},"modified":"2026-04-01T20:36:40","modified_gmt":"2026-04-01T18:36:40","slug":"jak-zvysit-prodeje-eshop-pri-stagnaci-navstevnosti","status":"publish","type":"post","link":"https:\/\/www.web-auditor.cz\/blog\/jak-zvysit-prodeje-eshop-pri-stagnaci-navstevnosti\/","title":{"rendered":"Jak zv\u00fd\u0161it prodeje na e-shopu, kdy\u017e v\u00e1m n\u00e1v\u0161t\u011bvnost neroste?"},"content":{"rendered":"<p>U\u017e v\u00e1s nebav\u00ed neust\u00e1le investovat do reklamy, jen abyste vid\u011bli, jak se va\u0161e prodeje dr\u017e\u00ed na stejn\u00e9 \u00farovni? P\u0159edstavte si, \u017ee existuje zp\u016fsob, jak z va\u0161eho st\u00e1vaj\u00edc\u00edho e-shopu vyt\u011b\u017eit maximum, ani\u017e byste museli utr\u00e1cet dal\u0161\u00ed pen\u00edze za akvizici nov\u00fdch z\u00e1kazn\u00edk\u016f. Zn\u00ed to jako sen? Mo\u017en\u00e1 ne tak docela.<\/p>\n<p>Tento \u010dl\u00e1nek je ur\u010den\u00fd v\u0161em majitel\u016fm e-shop\u016f, kte\u0159\u00ed cht\u011bj\u00ed maximalizovat sv\u016fj zisk, ale z\u00e1rove\u0148 necht\u011bj\u00ed neust\u00e1le navy\u0161ovat rozpo\u010det na marketing. Uk\u00e1\u017eeme si konkr\u00e9tn\u00ed strategie a taktiky, jak optimalizovat v\u00e1\u0161 e-shop a zv\u00fd\u0161it konverzn\u00ed pom\u011br, pr\u016fm\u011brnou hodnotu objedn\u00e1vky a retenci z\u00e1kazn\u00edk\u016f. P\u0159ipravte se na to, \u017ee budete muset zapracovat na detailech, ale v\u00fdsledky se dostav\u00ed.<\/p>\n<p>S viditelnost\u00ed ve vyhled\u00e1v\u00e1n\u00ed \u00fazce souvis\u00ed i <a href=\"https:\/\/www.web-auditor.cz\/blog\/on-page-seo-optimalizace-webu-2025\/\">on-Page SEO \u2013 Jak optimalizovat web pro rok 2025 a z\u00edskat prvn\u00ed pozice<\/a>.<\/p>\n<p>S viditelnost\u00ed ve vyhled\u00e1v\u00e1n\u00ed \u00fazce souvis\u00ed i <a href=\"https:\/\/www.web-auditor.cz\/blog\/optimalizace-obrazku-web-seo\/\">jak optimalizovat obr\u00e1zky pro web: Zrychlete na\u010d\u00edt\u00e1n\u00ed a z\u00edskejte lep\u0161\u00ed SEO<\/a>.<\/p>\n<p><strong>Kl\u00ed\u010dov\u00e9 poznatky z \u010dl\u00e1nku:<\/strong><\/p>\n<ul>\n<li>Zam\u011b\u0159\u00edme se na optimalizaci konverzn\u00edho pom\u011bru (CRO) va\u0161eho e-shopu.<\/li>\n<li>Uk\u00e1\u017eeme si, jak vylep\u0161it u\u017eivatelskou zku\u0161enost (UX) a zjednodu\u0161it n\u00e1kupn\u00ed proces.<\/li>\n<li>Nau\u010d\u00edme se vyu\u017e\u00edvat cross-selling a up-selling strategie.<\/li>\n<li>Pod\u00edv\u00e1me se na to, jak budovat d\u016fv\u011bru a vyu\u017e\u00edvat soci\u00e1ln\u00ed d\u016fkazy.<\/li>\n<li>Vysv\u011btl\u00edme si, jak pracovat s opu\u0161t\u011bn\u00fdmi ko\u0161\u00edky a retenc\u00ed z\u00e1kazn\u00edk\u016f.<\/li>\n<\/ul>\n<h2>Co je konverzn\u00ed pom\u011br a pro\u010d na n\u011bm z\u00e1le\u017e\u00ed?<\/h2>\n<p>Konverzn\u00ed pom\u011br je procento n\u00e1v\u0161t\u011bvn\u00edk\u016f va\u0161eho e-shopu, kte\u0159\u00ed provedou n\u00e1kup. Jednodu\u0161e \u0159e\u010deno, ukazuje, jak efektivn\u00ed je v\u00e1\u0161 e-shop v p\u0159em\u011bn\u011b n\u00e1v\u0161t\u011bvn\u00edk\u016f na z\u00e1kazn\u00edky. Pro\u010d je konverzn\u00ed pom\u011br tak d\u016fle\u017eit\u00fd? Proto\u017ee i mal\u00e9 zv\u00fd\u0161en\u00ed konverzn\u00edho pom\u011bru m\u016f\u017ee m\u00edt obrovsk\u00fd dopad na va\u0161e celkov\u00e9 prodeje. Pokud m\u00e1te nap\u0159\u00edklad konverzn\u00ed pom\u011br 1 % a zv\u00fd\u0161\u00edte ho na 2 %, zdvojn\u00e1sob\u00edte sv\u00e9 prodeje, ani\u017e byste museli p\u0159iv\u00e9st v\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f. Zjist\u011bte, <a href=\"https:\/\/www.web-auditor.cz\/blog\/co-je-seo-kompletni-pruvodce\/\">co je SEO<\/a> a jak jej m\u016f\u017eete vyu\u017e\u00edt ke zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti va\u0161eho webu.<\/p>\n<p>Ve WordPressu s t\u00edm souvis\u00ed tak\u00e9 <a href=\"https:\/\/www.web-auditor.cz\/blog\/seo-optimalizace-pro-zlep-eni-konverzi-na-wordpressu\/\">jak vyu\u017e\u00edt SEO optimalizaci k zlep\u0161en\u00ed konverz\u00ed na va\u0161\u00ed webov\u00e9 str\u00e1nce postaven\u00e9 na WordPressu<\/a>.<\/p>\n<p>S viditelnost\u00ed ve vyhled\u00e1v\u00e1n\u00ed \u00fazce souvis\u00ed i <a href=\"https:\/\/www.web-auditor.cz\/blog\/jak-zvysit-navstevnost-webu\/\">jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webu<\/a>.<\/p>\n<p>S viditelnost\u00ed ve vyhled\u00e1v\u00e1n\u00ed \u00fazce souvis\u00ed i <a href=\"https:\/\/www.web-auditor.cz\/blog\/jak-zvysit-navstevnost-e-shopu\/\">jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webu<\/a>.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.web-auditor.cz\/blog\/wp-content\/uploads\/2025\/11\/img-jak-zvysit-prodeje-eshop-pri-stagnaci-navstevnosti-1763890642492.jpg\" alt=\"Grafick\u00e9 zn\u00e1zorn\u011bn\u00ed konverzn\u00edho trycht\u00fd\u0159e e-shopu.\"\/><\/figure>\n<h2>Optimalizace produktov\u00fdch str\u00e1nek<\/h2>\n<p>Produktov\u00e9 str\u00e1nky jsou kl\u00ed\u010dov\u00e9 pro konverzi. Zde se n\u00e1v\u0161t\u011bvn\u00edk rozhoduje, zda si produkt koup\u00ed, nebo ne. Proto je d\u016fle\u017eit\u00e9, aby byly produktov\u00e9 str\u00e1nky optimalizovan\u00e9 a poskytovaly v\u0161echny pot\u0159ebn\u00e9 informace.<\/p>\n<ul>\n<li><strong>Kvalitn\u00ed fotografie:<\/strong> Pou\u017e\u00edvejte kvalitn\u00ed fotografie produktu z r\u016fzn\u00fdch \u00fahl\u016f. Umo\u017en\u011bte z\u00e1kazn\u00edk\u016fm si produkt prohl\u00e9dnout ze v\u0161ech stran.<\/li>\n<li><strong>Detailn\u00ed popis:<\/strong> Napi\u0161te detailn\u00ed a poutav\u00fd popis produktu. Zmi\u0148te v\u0161echny d\u016fle\u017eit\u00e9 vlastnosti, v\u00fdhody a pou\u017eit\u00ed.<\/li>\n<li><strong>Video:<\/strong> P\u0159idejte video, kter\u00e9 produkt p\u0159edstav\u00ed v akci. Video m\u016f\u017ee v\u00fdrazn\u011b zv\u00fd\u0161it konverzn\u00ed pom\u011br.<\/li>\n<li><strong>Recenze:<\/strong> Zobrazujte recenze od z\u00e1kazn\u00edk\u016f. Recenze buduj\u00ed d\u016fv\u011bru a pom\u00e1haj\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016fm se rozhodnout.<\/li>\n<\/ul>\n<h2>Zlep\u0161en\u00ed fotografi\u00ed a popisk\u016f<\/h2>\n<p>Kvalitn\u00ed fotografie a poutav\u00e9 popisky jsou z\u00e1kladem \u00fasp\u011b\u0161n\u00e9 produktov\u00e9 str\u00e1nky. Fotografie by m\u011bly b\u00fdt ostr\u00e9, dob\u0159e osv\u011btlen\u00e9 a zobrazovat produkt v co nejlep\u0161\u00edm sv\u011btle. Popisky by m\u011bly b\u00fdt informativn\u00ed, ale z\u00e1rove\u0148 z\u00e1bavn\u00e9 a poutav\u00e9. Sna\u017ete se z\u00e1kazn\u00edkovi uk\u00e1zat, jak mu produkt zlep\u0161\u00ed \u017eivot.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.web-auditor.cz\/blog\/wp-content\/uploads\/2025\/11\/img-jak-zvysit-prodeje-eshop-pri-stagnaci-navstevnosti-1763890644283.jpg\" alt=\"Detailn\u00ed z\u00e1b\u011br na produkt focen\u00fd v profesion\u00e1ln\u00edm studiu.\"\/><\/figure>\n<h3>Jak napsat poutav\u00fd popisek produktu?<\/h3>\n<ul>\n<li><strong>Zam\u011b\u0159te se na v\u00fdhody, ne na vlastnosti:<\/strong> M\u00edsto toho, abyste jen vyjmenov\u00e1vali vlastnosti produktu, popi\u0161te, jak\u00e9 v\u00fdhody z n\u011bj z\u00e1kazn\u00edk z\u00edsk\u00e1.<\/li>\n<li><strong>Pou\u017e\u00edvejte jazyk, kter\u00e9mu z\u00e1kazn\u00edk rozum\u00ed:<\/strong> Vyhn\u011bte se odborn\u00fdm term\u00edn\u016fm a pi\u0161te jazykem, kter\u00fd je pro z\u00e1kazn\u00edka srozumiteln\u00fd.<\/li>\n<li><strong>Vytvo\u0159te si personu z\u00e1kazn\u00edka:<\/strong> P\u0159edstavte si, kdo je v\u00e1\u0161 ide\u00e1ln\u00ed z\u00e1kazn\u00edk, a pi\u0161te popisek p\u0159\u00edmo pro n\u011bj.<\/li>\n<li><strong>Pou\u017e\u00edvejte storytelling:<\/strong> Vypr\u00e1v\u011bjte p\u0159\u00edb\u011bh o produktu. Uka\u017ete, jak se produkt vyr\u00e1b\u00ed, jak se pou\u017e\u00edv\u00e1, nebo jak pomohl jin\u00fdm z\u00e1kazn\u00edk\u016fm.<\/li>\n<\/ul>\n<h2>Cross-selling a up-selling<\/h2>\n<p>Cross-selling a up-selling jsou techniky, kter\u00e9 v\u00e1m pomohou zv\u00fd\u0161it pr\u016fm\u011brnou hodnotu objedn\u00e1vky. Cross-selling spo\u010d\u00edv\u00e1 v nab\u00eddce dopl\u0148kov\u00fdch produkt\u016f k produktu, kter\u00fd si z\u00e1kazn\u00edk pr\u00e1v\u011b prohl\u00ed\u017e\u00ed. Up-selling spo\u010d\u00edv\u00e1 v nab\u00eddce dra\u017e\u0161\u00ed verze produktu nebo produktu s v\u00edce funkcemi.<\/p>\n<p>S viditelnost\u00ed ve vyhled\u00e1v\u00e1n\u00ed \u00fazce souvis\u00ed i <a href=\"https:\/\/www.web-auditor.cz\/blog\/seo-majitele-firem-kompletni-pruvodce\/\">sEO pro majitele firem: Kompletn\u00ed pr\u016fvodce, kter\u00fd v\u00e1m skute\u010dn\u011b p\u0159ivede z\u00e1kazn\u00edky<\/a>.<\/p>\n<p>S viditelnost\u00ed ve vyhled\u00e1v\u00e1n\u00ed \u00fazce souvis\u00ed i <a href=\"https:\/\/www.web-auditor.cz\/blog\/jak-funguje-vyhledavani-google-pruvodce-a-z\/\">jak funguje vyhled\u00e1v\u00e1n\u00ed na Googlu? Pr\u016fvodce od A do Z, kter\u00fd v\u00e1s dostane na vrchol<\/a>.<\/p>\n<ul>\n<li><strong>Cross-selling:<\/strong> Nab\u00eddn\u011bte nap\u0159\u00edklad k mobiln\u00edmu telefonu ochrann\u00e9 sklo, pouzdro, nebo sluch\u00e1tka.<\/li>\n<li><strong>Up-selling:<\/strong> Nab\u00eddn\u011bte nap\u0159\u00edklad k z\u00e1kladn\u00edmu modelu notebooku model s v\u011bt\u0161\u00edm diskem, v\u00edce pam\u011bt\u00ed, nebo lep\u0161\u00edm procesorem.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.web-auditor.cz\/blog\/wp-content\/uploads\/2025\/11\/img-jak-zvysit-prodeje-eshop-pri-stagnaci-navstevnosti-1763890645914.jpg\" alt=\"Grafick\u00e9 zn\u00e1zorn\u011bn\u00ed technik cross-sellingu a up-sellingu na e-shopu.\"\/><\/figure>\n<h2>Zjednodu\u0161en\u00ed checkout procesu<\/h2>\n<p>Komplikovan\u00fd checkout proces je jedn\u00edm z hlavn\u00edch d\u016fvod\u016f, pro\u010d z\u00e1kazn\u00edci opou\u0161t\u011bj\u00ed n\u00e1kupn\u00ed ko\u0161\u00edk. Zjednodu\u0161te checkout proces co nejv\u00edce a usnadn\u011bte z\u00e1kazn\u00edk\u016fm dokon\u010den\u00ed n\u00e1kupu.<\/p>\n<ul>\n<li><strong>Minimalizujte po\u010det krok\u016f:<\/strong> Sna\u017ete se checkout proces zkr\u00e1tit na minimum krok\u016f.<\/li>\n<li><strong>Nab\u00eddn\u011bte mo\u017enost n\u00e1kupu bez registrace:<\/strong> Umo\u017en\u011bte z\u00e1kazn\u00edk\u016fm nakoupit bez nutnosti registrace.<\/li>\n<li><strong>Nab\u00eddn\u011bte v\u00edce platebn\u00edch metod:<\/strong> Nab\u00eddn\u011bte z\u00e1kazn\u00edk\u016fm mo\u017enost platit r\u016fzn\u00fdmi platebn\u00edmi metodami, jako je platba kartou, bankovn\u00ed p\u0159evod, nebo platba na dob\u00edrku.<\/li>\n<li><strong>Zobrazujte jasn\u00e9 informace o doprav\u011b:<\/strong> Ujist\u011bte se, \u017ee z\u00e1kazn\u00edci maj\u00ed jasn\u00e9 informace o cen\u011b a dob\u011b doru\u010den\u00ed.<\/li>\n<\/ul>\n<h2>D\u016fv\u011bryhodnost a soci\u00e1ln\u00ed d\u016fkazy<\/h2>\n<p>Budov\u00e1n\u00ed d\u016fv\u011bry je kl\u00ed\u010dov\u00e9 pro \u00fasp\u011bch e-shopu. Z\u00e1kazn\u00edci mus\u00ed v\u011b\u0159it, \u017ee jim dod\u00e1te kvalitn\u00ed produkty a \u017ee se na v\u00e1s mohou spolehnout. Soci\u00e1ln\u00ed d\u016fkazy, jako jsou recenze, reference a certifik\u00e1ty, v\u00e1m pomohou budovat d\u016fv\u011bru a p\u0159esv\u011bd\u010dit n\u00e1v\u0161t\u011bvn\u00edky, aby u v\u00e1s nakoupili. Zjist\u011bte, <a href=\"https:\/\/www.web-auditor.cz\/blog\/prvni-stranka-google-kompletni-navod\/\">jak se dostat na prvn\u00ed str\u00e1nku Google<\/a> a zvy\u0161te tak viditelnost sv\u00e9ho e-shopu.<\/p>\n<ul>\n<li><strong>Zobrazujte recenze a reference:<\/strong> Umo\u017en\u011bte z\u00e1kazn\u00edk\u016fm ps\u00e1t recenze a zobrazujte je na produktov\u00fdch str\u00e1nk\u00e1ch. Z\u00edskejte reference od spokojen\u00fdch z\u00e1kazn\u00edk\u016f a zve\u0159ejn\u011bte je na sv\u00e9m webu.<\/li>\n<li><strong>Z\u00edskejte certifik\u00e1ty:<\/strong> Z\u00edskejte certifik\u00e1ty kvality a bezpe\u010dnosti a zve\u0159ejn\u011bte je na sv\u00e9m webu.<\/li>\n<li><strong>Zobrazujte loga partner\u016f:<\/strong> Zobrazujte loga va\u0161ich partner\u016f, dodavatel\u016f a obchodn\u00edch partner\u016f.<\/li>\n<li><strong>Bu\u010fte transparentn\u00ed:<\/strong> Ujist\u011bte se, \u017ee z\u00e1kazn\u00edci maj\u00ed snadn\u00fd p\u0159\u00edstup k informac\u00edm o va\u0161\u00ed firm\u011b, kontaktn\u00edm \u00fadaj\u016fm a obchodn\u00edm podm\u00ednk\u00e1m.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.web-auditor.cz\/blog\/wp-content\/uploads\/2025\/11\/img-jak-zvysit-prodeje-eshop-pri-stagnaci-navstevnosti-1763890648516.jpg\" alt=\"Grafick\u00e9 zn\u00e1zorn\u011bn\u00ed hv\u011bzdi\u010dkov\u00e9ho hodnocen\u00ed a textov\u00fdch recenz\u00ed produktu.\"\/><\/figure>\n<p>Optimalizace e-shopu pro zv\u00fd\u0161en\u00ed prodej\u016f bez navy\u0161ov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti je komplexn\u00ed proces, kter\u00fd vy\u017eaduje systematick\u00fd p\u0159\u00edstup a neust\u00e1l\u00e9 testov\u00e1n\u00ed. Nebojte se experimentovat a zkou\u0161et nov\u00e9 taktiky. Sledujte metriky a analyzujte data, abyste zjistili, co funguje a co ne. A nezapome\u0148te, \u017ee spokojen\u00fd z\u00e1kazn\u00edk je nejlep\u0161\u00ed reklama. Nau\u010dte se, <a href=\"https:\/\/www.web-auditor.cz\/blog\/proc-na-muj-web-nikdo-nechodi\/\">pro\u010d na v\u00e1\u0161 web nikdo nechod\u00ed<\/a> a jak to m\u016f\u017eete zm\u011bnit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U\u017e v\u00e1s nebav\u00ed neust\u00e1le investovat do reklamy, jen abyste vid\u011bli, jak se va\u0161e prodeje dr\u017e\u00ed na stejn\u00e9 \u00farovni? P\u0159edstavte si, \u017ee existuje zp\u016fsob, jak z va\u0161eho st\u00e1vaj\u00edc\u00edho e-shopu vyt\u011b\u017eit maximum, ani\u017e byste museli utr\u00e1cet dal\u0161\u00ed pen\u00edze za akvizici nov\u00fdch z\u00e1kazn\u00edk\u016f. Zn\u00ed to jako sen? Mo\u017en\u00e1 ne tak docela. Tento \u010dl\u00e1nek je ur\u010den\u00fd v\u0161em majitel\u016fm e-shop\u016f,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1122,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[53],"tags":[],"class_list":["post-1127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zaklady-a-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak zv\u00fd\u0161it prodeje na e-shopu, kdy\u017e v\u00e1m n\u00e1v\u0161t\u011bvnost neroste? - Blog - Web-auditor.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.web-auditor.cz\/blog\/jak-zvysit-prodeje-eshop-pri-stagnaci-navstevnosti\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak zv\u00fd\u0161it prodeje na e-shopu, kdy\u017e v\u00e1m n\u00e1v\u0161t\u011bvnost neroste? - Blog - Web-auditor.cz\" \/>\n<meta property=\"og:description\" content=\"U\u017e v\u00e1s nebav\u00ed neust\u00e1le investovat do reklamy, jen abyste vid\u011bli, jak se va\u0161e prodeje dr\u017e\u00ed na stejn\u00e9 \u00farovni? 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